vacancy
Head, Business Development & Marketing Communications
salary
#9 million upwards (per annum)
location
Victoria Island Lagos
our client
Our client is in the Media/entertainment, marketing, communications and advertising industry
job responsibilties
– Lead the development and execution of the Academy’s business development strategy to drive growth, increase the Academy’s programs and offerings vital to increase revenue and expand the student base.
– Develop and manage the marketing and business development budgets, ensuring optimal allocation of resources and cost-effective strategies.
– Monitor expenses, track ROI, and provide regular reports to Executive management.
– Creating original concepts that result in effective and compelling marketing initiatives and communication.
– Develop and execute a comprehensive business development strategy to drive growth and achieve enrollment targets.
– Identify and pursue opportunities for collaborations, partnerships, and strategic alliances with relevant organizations, educational institutions, and industry stakeholders.
– Conduct market research to identify emerging trends, competitive landscape, and potential areas of growth.
– Build and maintain a strong network of industry contacts and leverage relationships to create business opportunities for DCA.
– Develop and implement a cohesive marketing communications plan that effectively promotes the Academy’s brand, programs, and achievements.
– Create compelling marketing collateral, including brochures, presentations, website content, social media campaigns, and other promotional materials.
– Manage digital marketing initiatives, including website optimization, SEO, SEM, social media marketing, email marketing, and online advertising.
– Monitor marketing analytics and generate reports to measure the effectiveness of campaigns, making data-driven decisions for continuous improvement.
– Ensure consistent brand messaging and visual identity across all communication channels and touchpoints.
– Lead and inspire a team of marketing and busines
requirements
– A Master’s degree in marketing, business administration, communications, education or a related field.
– Proven experience of over 12 years in business development, marketing, or a related field, preferably in the education sector or creative industry.
– Strong knowledge of marketing principles, strategies, and best practices, with experience in digital marketing and online platforms.
– Demonstrated success in developing and executing business development plans, establishing partnerships, and achieving growth targets.
– Excellent communication and presentation skills, with the ability to effectively convey complex ideas and concepts to diverse audiences.
– Strong leadership skills with experience in managing and motivating teams.
– Analytical mindset and proficiency in using data-driven insights to optimize marketing efforts and drive decision-making.
– Ability to multitask, prioritize, and manage projects in a fast-paced environment. • Passion for creativity, education, and the arts.
– Strategic thinker with the ability to develop and execute business development and marketing plans.
– Strong interpersonal skills, with the ability to build relationships and collaborate effectively with internal and external stakeholders.
– Strong leadership abilities with the capacity to inspire and motivate cross-functional teams.
– Excellent analytical and problem-solving skills, with a data-driven approach to decision making.
– Adept at building and maintaining relationships with governing institutions and industry stakeholders.
