DIGITAL MARKETING MANAGER

•Leading and overseeing the research, development and production of quality content for on-line and off-line . •Create digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objectives across the business to include digital PR, SEO, PPC, Social CRM, Affiliate and Email marketing. •Evolve aggressive growth and engagement goals across new and existing social media platforms including but not limited to, Facebook, Twitter, Instagram, LinkedIn, YouTube and the website. •Successfully implement content strategy per brand to achieve set brand objectives •Conceptualization, work with other departments including creative and technology to generate audience-specific content to meet targeted goals. •Carry out social media listening, and analytics reports (competitive analysis, google analytics and other cogent metrics inclusive). •using customer insight to monitor visitor engagement and draw actionable insights that could lead to creating new initiatives •Work with the IT team to ensure efficient and effective functionality of the church website •Proactively work to maintain effective web presence and improve online engagement through optimization and integration of email marketing, content marketing, and digital channels.