VP, Sponsorship & Marketing

Develop and execute a comprehensive sponsorship and partnership strategy aligned with the business objectives. Identify, pursue, negotiate, and secure sponsorship agreements with corporate organizations, brands, agencies, and strategic partners. Build and maintain long-term relationships with sponsors, advertisers, media agencies, and key industry stakeholders. Create customized sponsorship packages and commercial propositions that maximize value for partners and revenue . Lead contract negotiations and ensure sponsorship agreements deliver measurable returns and strategic benefits. Establish annual sponsorship revenue targets and drive initiatives to achieve and exceed commercial goals marketing strategies to enhance brand awareness, audience engagement, and market penetration. Oversee the planning and execution of marketing campaigns across digital, traditional, social media, and experiential channels. Ensure consistent brand positioning and messaging across all company properties and events. Drive audience acquisition, retention, and fan engagement initiatives. Monitor market trends, consumer behavior, and competitor activities to identify growth opportunities. Develop innovative commercial opportunities that generate new revenue streams. Collaborate with event, content, and production teams to create monetizable assets and sponsorship inventory. Analyze revenue performance and market opportunities to inform strategic decision-making. Prepare commercial forecasts, budgets, and performance reports for executive leadership. Lead initiatives that increase profitability and maximize return on investment across all commercial activities. Serve as a senior representative of Showtime in meetings, negotiations, industry events, and corporate engagements. Build strategic alliances with government agencies, sports organizations, media houses, brands, and industry influencers. Maintain strong relationships with existing partners to ensure renewal and expansion opportunities. Ensure exceptional sponsor servicing and partner satisfaction throughout the partnership lifecycle. Provide strategic leadership and direction to the Sponsorship, Partnerships, and Marketing teams. Establish performance objectives, KPIs, and accountability measures for team members. Mentor and develop high-performing commercial and marketing professionals. Foster a results-oriented culture focused on innovation, collaboration, and revenue generation