HEAD COMMUNICATION OF STRATEGY AND MARKET ENGAGEMENT

Develop and implement an integrated communications, strategy, and market engagement plan that aligns with the company’s business objectives. – Lead the development of a long-term strategy to drive market share growth and improve brand perception across key markets. – Collaborate with executive leadership to ensure alignment between communication strategies and business goals. – Oversee all corporate communication functions, including internal and external communications, media relations, crisis communications, and digital marketing. – Ensure consistent messaging and branding across all communication platforms, including social media, websites, and press releases. – Craft and deliver key messages for media, analysts, investors, and other stakeholders. – Lead media relations strategy, managing relationships with journalists, influencers, and PR agencies. – Handle crisis communication efforts and develop response strategies to maintain the company’s reputation during challenging situations. – Develop and implement strategies to drive market engagement, including campaigns, events, and other initiatives that promote the brand and increase customer engagement. – Ensure effective segmentation of the market and development of targeted communication efforts to engage with different customer segments. – Identify new market opportunities and assess industry trends to enhance engagement strategies. – Establish metrics to measure the effectiveness of communication and market engagement efforts, making data-driven decisions to refine and optimize strategies. – Champion the company’s brand, ensuring it is consistently represented across all channels and touchpoints. – Build and maintain strong relationships with key stakeholders, including clients, partners, investors, and government entities. – Lead efforts in corporate social responsibility (CSR), ensuring that the company’s values and initiatives resonate with customers and partners. – Act as a spokesperson for the organization at industry events, conferences, and media interviews, enhancing the company’s profile in the market. – Lead, mentor, and develop a high-performing communications and marketing team, fostering a culture of collaboration, innovation, and continuous improvement. – Manage external agency relationships, ensuring the quality and consistency of outsourced communications and marketing services. – Develop and manage the department’s budget, ensuring efficient allocation of resources across campaigns, events, and strategic initiatives. – Oversee the creation and management of content across various digital platforms, ensuring engagement, relevance, and alignment with market trends. – Manage the digital communications strategy, including websites, blogs, email marketing, social media, and online advertising. – Utilize analytics and data to track campaign performance, adjusting strategies as necessary to improve reach and engagement.